Having a witch of a time
Like a scene from the 1993 film “Hocus Pocus,” witches descended on downtown Frankfort last Wednesday, but they weren’t looking for immortality — they were interested in shopping. The annual Witchy Girls Night Out event was hosted by the Frankfort Historic Business Alliance, now merged with the Frankfort Chamber of Commerce.
As in the past, women dressed up in everything from witch's hats to full-on costumes as they browsed the shops and enjoyed snacks and drinks. Alicia Bermes, Director of the Frankfort Chamber of Commerce, said one of the changes made this year was to have shoppers check in for the event at a store, rather than on the green, in hopes of getting them in the shops. It also worked out well with the weather since it was a rainy evening.
Many new businesses participated in the event, and Bermes said that while businesses do come and go in the downtown area, none of the locations are ever vacant for very long. Despite the rain, Bermes said she expected between 300-400 witches to turn out for the event because there was a lot of chatter leading up to the event, and the Chamber phone was ringing off the hook with people asking about it.
Participating stores included Behnke Studio, Briosa Boutique, Fuse Salon & Spa, Isabel’s Journey, La Vie Vintage, Lil Surprises, MacKenzie Hair Parlor, My Sisters And Me Boutique, Parker James Boutique, Reign & Roses Boutique, Simply Rose Boutique, Smokey Barque BBQ & Grill, The Belly Factory, The Brow Lounge, The Family Hearth General Store, The Nail Shop, The Talking Shirt and This & That Gifts.
Shops and eateries got into the Halloween spirit with discounts and themed specials of all kinds. Elwood Alehouse was serving up mystery buckets of beer for $13; three for $5 sliders; and a $2 cup of blood soup with witch's fingers specially for the event.
Many of the stores served their own Witch's Brew, which consisted of anything from sangria to apple cider and snacks. Silver Strand Boutique offered a discount on all things black, while This & That Gifts offered 40 percent off all Halloween merchandise.
“The Chamber and all business communities know that a healthy downtown creates a healthy business environment in your community in general,” Bermes said. “So, a healthy downtown helps all of our outlying business as well.”